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COFECE publishes provisions for complaints under the new Law on Advertising Contracts
September, 2021

On June 3, 2021, the Federal Executive branch published the DECREE enacting the Law for Transparency, Prevention and Combat of Improper Practices in Advertising Contracts (the “Marketing Law”) in the Federal Official Gazette. The Marketing Law shall enter into force on September 1, 2021, and be applicable to all acts, contracts, agreements, or procedures entered into between two or more of the economic agents referred to thereunder (namely, media agencies, advertisers, and media), provided that the relevant advertiser resides in Mexico and the advertisement is disseminated within the Mexican territory.

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Von Wobeser y Sierra launches ESG practice group
August, 2021

Von Wobeser y Sierra, S.C. announces the creation of its ESG (Environmental, Social and Governance) practice group to provide our clients legal advice on their risks and opportunities in an evolving business environment through an experienced and multidisciplinary team. Von Wobeser is one of the first Mexican law firms to launch a fully integrated practice group to provide legal services with an ESG perspective.

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Extension granted for the implementation of the subcontracting Reform
August, 2021

 Over the last few days two bills were presented to extend deadlines in order to facilitate complying with the new obligations in labor, social security and tax matters with respect to the subcontracting reform published in the Federal Official Gazette (DOF) on April 23, 2021 (Reform).

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The National Customs Agency of Mexico is created as a new authority in customs and tax matters
July, 2021

Yesterday a decree was published in the Federal Official Gazette issued by the President of the Republic which creates the National Customs Agency of Mexico as an administrative body of the Ministry of Finance and Public Credit (SHCP) and independent from the Tax Administration Service (SAT).

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The restrictive measures imposed on private parties in hydrocarbon matters continue, and there are unconstitutionality arguments against them
July, 2021

On June 11, 2021, the Seventh Resolution of Amendments to the General Foreign Trade Rules (“Seventh Amendment”) was published in the Federal Official Gazette. This Seventh Amendment included a restriction on the granting or extension of authorizations for the entry or exit of certain types of hydrocarbons from Mexican territory through places different from a customs precinct, in order to establish that they may only be granted to productive companies of the State (e.g. Pemex) and their subsidiaries.

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Von Wobeser helps Grupo Modelo enter software JV
July, 2021

Mexico’s largest brewer Grupo Modelo has enlisted local law firm Von Wobeser y Sierra SC to form a joint venture with Canadian software company VSBLTY and Mexican marketing company Retailigent to develop and install a digital in-store media network.

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The Federal Ministry of Energy issues the new Program for the Development of the National Electricity System
July, 2021

On June 30, 2021, the Federal Ministry of Energy (“SENER”) announced the new Program for the Development of the National Electricity System 2021-2035 (“PRODESEN”).

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Von Wobeser hires former AB InBev executive
June, 2021

In mid-June, Pablo Jiménez Zorrilla joined Von Wobeser y Sierra as a partner in the corporate and M&A practice, where he is co-leader with Luis Burgueño, also a partner of the Mexican law firm. In an interview with LexLatin, the firm informed that one of Jiménez Zorrilla’s initial projects on the strategic front is to launch the ESG (Environmental, Social and Corporate Governance or ESG) practice group, in close coordination with other partners.

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Brief Comments on the new Law on Advertising Contracts
June, 2021

On June 3, 2021, the Federal Executive branch published in the Federal Official Gazette the DECREE enacting the Law for the Transparency, Prevention and Combat of Improper Practices in Advertising Contracts (the “Law”), which introduces relevant changes that impact the advertising industry in Mexico. The Law becomes effective on September 3, 2021, and is applicable to all acts, contracts, agreements, or procedures entered into between two or more of the economic agents referred to in the Law (media agencies, advertisers, and media), if an advertiser is resident in Mexico and the advertisement is disseminated in Mexico.

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Ex-Grupo Modelo counsel joins Von Wobeser y Sierra as partner
June, 2021

Pablo Jiménez Zorrilla officially joins Von Wobeser, taking the firm’s partner count to 18. He will co-head the corporate and M&A practice alongside partner Luis Burgueño. Law firm founder and member of the executive committee, Claus von Wobeser says Jiménez’s incorporation will add significant value both to the firm and its clients.

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