Mexico Probes Digital Ad Market

Mexico’s competition watchdog has launched an abuse of dominance investigation into the digital advertising services market to determine whether market participants are complying with competition rules.

Mexico’s Federal Economic Competition Commission (COFECE) announced the probe on 24 August and said it will focus on whether companies in the market have bundled their services or increased costs, altered production processes or reduced demand of other market participants.

The authority said it has not yet identified any competition violations in the market or any suspected companies.

COFECE said the digital advertising market is one of the country’s most important markets for advertising, with Mexico receiving the second highest investment in the digital advertising market out of all Latin America countries in 2019.